Chief Marketer Staff

• Social

  Going Global With Your Social Media Strategy

  The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.

• Agencies

  Southwest Offers “A-Ticket” Status as Rapid Rewards Sweeps Prize

  A hit in 2009, Southwest Airlines’ “Partnerpalooza” promotion is circling around for a second flight. And this year, in addition to a fistful of free tickets, entrants into the loyalty-based contest can win something many Southwest passengers cherish: automatic “A ticket” status for a full year

• Agencies

  Maritz Partners with Bunchball to “Gamify” Loyalty Programs

  Maritz has partnered with Bunchball, which brings expertise in using game mechanics to attract new members and increase activity

• Agencies

  One Essential Question for Every Loyalty Marketer

  Within the first hour I talk with anyone new about customer loyalty, they inevitably ask, “What do you think is the best loyalty program out there?”

• Agencies

  P&I Postscripts-Staples

  Staples has extended its partnership for five more years with Parago, a provider of reward programs, as its primary incentives vendor

• CMO, CIO Divide Leaves Strategy In No Man’s Land

  Does technology breed tension? The requirements of digital-age marketing would seem to indicate so, according to a new study. Marketing departments are pushing for ever-faster turnaround times from information technology departments, while the IT service providers are not necessarily receiving clear guidance as to how high a priority each request represents.

• Digital

  International Expansion Through Search Engine Marketing

  Search can be a powerful tool for pinpointing global market opportunity and driving high ROI customer acquisition

• Maritz Acquires Social Media Research Firm

  Marketing services firm Maritz has acquired evolve24, an analytics and social media research firm. The acquisition puts evolve24 under the Maritz Research umbrella. Evolve24 uses a variety of traditional and social channels to measure audiences

• An Apple For The Teacher: Christine Slusarek On Magazine Lists And Marketing Students

  There aren’t too many awards more fitting for a direct marketing teacher than the Direct Marketing Club of New York’s Silver Apple. One of this year’s recipients, Christine Slusarek, has taught direct marketing at New York City’s Fashion Institute of Technology (FIT) for six years. As part of her syllabus, she draws on more than 25 years’ experience, including the last 20 at Time Consumer Marketing Inc., where she currently serves as executive director of list and database marketing.

• Email

  The Case for Digital Technology Integration

  If time equals money, and improved processes equal time, it’s easy to see what benefit integrating your digital technologies and data can provide to your business—especially if the result will help fuel deeper engagement with your customers.