Chief Marketer Staff
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Email
Full Steam Ahead for Stanley Steemer’s Enewsletters
By his own admission, Chris Sentz, Internet marketing specialist Stanley Steemer, was until this year a novice when it came to email marketing. His company, which specializes in carpet and air-duct cleaning and water-damage restoration, didn
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E-Mail List Prices Fall: Worldata
The prices of permission-based consumer and medium-large business e-mail list prices both fell by more than 4% from last year
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Email
Taking Transactional Email to the Next Level
The transactional email is a staple of the customer communications process for online retailers. But all too often, retailers allocate minimal resources to optimizing these emails for increased engagement, brand experience, and additional revenue opportunities. That
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Are You Making the Most of Your List?
The traditional offline list industry shrinking, meaning more and more data compilers are clamoring to collect data in the online space. Unfortunately, the data they provide isn’t always of the highest quality. From a marketer
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Social
Social Media, WOM, New Products, Draw Women To Brands
Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17
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News Brief-Chipotle Mexican Grill
Chipotle Mexican Grill: is poking fun at processed foods this Halloween to help raise up to $1 million for Jamie Oliver’s Food Revolution
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Broker Roundtable: How Popular are Hispanic lists With Mailers?
Today’s question: How popular are Hispanic lists with mailers? Should more marketers be trying to target this sizable segment? What types of offers do you suggest might work?
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September’s Top Five Articles
The five most popular articles on Directmag.com in September
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Agencies
“Old-Fashioned” Analytics Leads to Double-Digit Gains for GaelSong
A cataloger of Celtic merchandise, GaelSong has been enjoying impressive year-on-year growth. And the company achieved this lift not by implementing cutting-edge Web 3.0 technology or launching splashy social media campaigns. Rather, says vice president/general manager Tom Steele,