Chief Marketer Staff
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Agencies
Ways to Win in a Lower Average Order World
Despite all the improving results of 2010, marketers have seen a persistent decline in average order value over the course of the year.
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Using Data to Infer Your Customers’ Needs
All of us can cite experiences where companies have done a poor job leveraging information for marketing or customer service. But on the whole, the sophistication of the tools marketers use, and the overall effectiveness of those tools, continues to improve.
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KBM Group Acquires I-Behavior
KBM Group has acquired I-Behavior from its former owners, a group that includes institutional investors, private investors, private equity firms and management and employees
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Email
Terry Young Named President of Purple@Epsilon
Terry Young, who had formerly been managing director of agency Rapp NY, has been named president of Purple@Epsilon, an agency within the Epsilon family
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Agencies
Tips for Finding the Best Catalog Prospects
Now is when catalogers should cautiously increase their prospecting efforts. After all, as we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound.
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Agencies
Email Segmentation Triples HealthyPet’s Click Rate
When HealthyPet decided to segment its email database, it didn
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David Blair, CEO of GreatMedia, Dies at 44
David Norman Blair, CEO of GreatMedia and Blair Multimedia, passed away Nov. 8. He was 44.
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Agencies
USPS Reports $8.5 Billion Loss for Year
The U.S. Postal Service reported a net loss of $8.5 billion for the year ended Sept. 30, compared to $3.8 billion last year.
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Agencies
Using Uplift Modeling to Slash Email Marketing’s Hidden Cost
In an effort to reach as many customers as possible at minimal financial cost, many marketers overlook the pricey consequences that can result from sending mass, untargeted emails to their entire audience.