Chief Marketer Staff

• Catholic Charities of Dallas E-Efforts Raise $46,000 in Two Months

  Since September, Catholic Charities of Dallas (CCD) has raised more than $46,000 through brand new e-mail and online efforts — exceeding its usual annual amount from direct mail, said Rosemary Tarangioli, assistant director of development and communications.

• Email

  Q&A: Act Now to Reengage Inactive Email Subscribers

  Internet service providers are giving more weight to engagement metrics such as open and clickthrough rates when calculating sender reputation scores and deciding whether messages are legitimate or spam. That means it

• Nerf Fans Come Out Shooting in UGC Ad Promotion

  Fans of Hasbro’s Nerf line of sports and toy gun products will get their moment of glory this Sunday during the broadcast of “The Simpsons” on the Fox Network

• Social

  KFC Uses Twitter to Find Scholarship Applicants

  KFC is using its Twitter account, @KFC_Colonel, to accept applications for its KFC Colonel’s Scholars. In other words, keep it short and sweet

• News Briefs-Starbucks/Balance Bar

  Starbucks is kicking off the holidays with handcrafted beverages served in its iconic red cups. Customers who bring a friend to stores between Nov. 18 and Nov. 21

• Agencies

  Broker Roundtable: What’s the Outlook for Cooperative Databases?

  This week’s question: What’s the Outlook for Cooperative Databases?

• Agencies

  Digi-Key’s Digital Strategy Thinks Beyond B-to-B

  For decades Digi-Key Corp. sold electronic components to engineers, tradesmen, and hobbyists via its encyclopedic print catalog exclusively, eschewing an outside sales force. The advent of ecommerce changed that, of course, as did the hiring of chief marketing officer Tony Harris.

• Agencies

  Using Digital to Improve Loyalty Programs

  Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors

• Agencies

  10 Tips to Integrating Experiential Marketing

  Integrating experiential marketing into any program requires multiple steps for success

• Social

  Bridgestone Underlines Super Bowl Sponsorship with Facebook Ticket Giveaway

  It may seem a bit early to be thinking about the Super Bowl. After all, the New York Jets haven’t even folded yet