Chief Marketer Staff

• Tips for Better Search Tracking and Automation

  Gauging the success of search engine marketing is a little more complicated for B-to-B marketers than their B-to-C counterparts, to say the least

• ‘One Size Social’ Doesn’t Fit all Vertical Markets

  If you’re a B-to-B marketer that targets everyone from butchers to bakers to candlestick makers, don’t think you can just put all your prospects into one cozy social media tub

• Email

  Five Tips to Improve Your Holiday Email Deliverability

  While it’s tempting this time of year to send lots of email campaigns, it’s better to be targeted and focused. Otherwise you risk brand disengagement, lower sales, and deliverability fallout that even the most talented of ISP relations managers would have a hard time cleaning up.

• Groupon Builds a Holiday to Promote Deals as Gifts

  Festivus may be for the rest of us, but social-coupon platform Groupon thinks we could use a holiday aimed specifically at deep-discount group buying

• Good News for Sports Sponsorships

  After being stung by a 3.9% drop in sponsorship spending in 2009, the four major U.S. pro sports leagues and their teams have enjoyed a major rebound

• 5 Mistakes To Avoid to Keep Both Sales and Marketing Happy

  Particularly when it comes to direct marketing, the sales-marketing dynamic is crucial to success; marketing value is realized at the end of the sales cycle, as respondents turn into customers.

• Edith Roman’s Grdodian, Longo Leave Company

  Greg Grdodian, president of The Edith Roman Co., and Chris Longo, its executive VP, have both left the company.

• Agencies

  Fala Direct’s Robert Jurick Dead at 84

  Fala Direct Marketing

• Knowing How—and When—to Ask for a List Deal

  Some days a list manager can feel like Monty Hall playing “Let’s Make A Deal.” Every company placing an order wants some kind of special offer or bonus.

• Email

  Welcome Emails: Best Practice vs. Common Practice

  An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails