Chief Marketer Staff
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Agencies
It’s the Pictures That Got Small
Americans consume 17 billion quarts of popped popcorn annually or 54 quarts per man, woman and child, according to The Popcorn Board. Approximately 70% is eaten in the home.
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Agencies
Wal-Mart Upgrades 1,800 Stores
Wal-Mart Stores will remodel 1,800 stores over the next 18 months and expand its Metro 7 private-label clothing line to 1,500 stores as part of its ongoing effort to appeal to higher-end shoppers.
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Herbalife Names Velocity to Boost Sponsorships
Herbalife Ltd., the maker of weight-management, nutritional supplements and personal care products, has named Velocity Sports & Entertainment to maximize its sponsorship assets and opportunities.
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Google Image Search Violates Copyright, Court Rules
A federal court in California ruled last week that Google violated the copyright of a men
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Travel Holdings Acquires DM Firm Dream Vacations
Travel Holdings Inc., a travel wholesaler, has acquired Dream Vacations International (DVI), a direct marketing company for an undisclosed sum.
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Think Partnership to Acquire Litmus Media
Think Partnership Inc. will acquire Litmus Media Inc., an online marketing services company, for $6.5 million.
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CRTC Seeks Comments About Pending Canadian DNC List
The Canadian Radio Television Commission, the country’s telecommunications regulator, is seeking public comments from people who don’t want to receive unsolicited telemarketing calls, according to news reports.
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Brookstone Net Income Falls
Brookstone Inc. reported net income of $17 million for the fourth quarter, down from net income pf $33.1 million last year.
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Hanover Income, Revenue Drop
Hanover Direct Inc. reported net income of $500,000 for the fourth quarter, down from net income of $4.9 million last year.
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USPS Still Most Trusted Federal Agency: Study
For the second year in a row, Americans have rated the U.S. Postal Service as the one agency they trust to protect their privacy, according to Ponemon Institute LLC.