Chief Marketer Staff

• Agencies

  Cottonelle Bows New Bath Tissue System for Kids

  Kimberly-Clark Corp. has introduced the Cottonelle for Kids product line, calling it the first-ever combined dry bath tissue and moist wipes system for youngsters. The launch is supported by a multi-million dollar ad and promotion campaign, one of the brands largest initiatives that will run this year.

• Publicis Taps Tobaccowala to Lead New-Media Consultancy

  Publicis Groupe has launched a new-media consultancy led by agency veteran Rishad Tobaccowala.

• Sunkist Brings ‘Healthy Choices’ to Six Flags

  Six Flags has signed a deal with Sunkist Growers, in which Sunkist will become the official fresh fruit of its theme parks nationwide.

• Agencies

  CBcampus.com’s Job Site Tours Campuses

  When looking for a job, college students will take all the help they can get. And thanks to a mobile tour launched this month to promote CBcampus.com, a…

• Agencies

  Face Time With Star is Prize in Toyota, NBA Sweeps

  Toyota Motor Sales USA, Inc. and the NBA will give one fan the chance to meet an NBA player, fashion and media icon Marc Ecko, or music mogul Jermaine Dupri.

• News Brief

  MAISON GUERLAIN: has signed Hillary Swank as a spokesperson for its new fragrance set to launch in September. The deal lasts for three years. …

• Agencies

  Dinner and a Show

  Different people go to the movies for different reasons. But sometimes even the most rabid cinemaphile needs a push. For the Texas-based Studio Movie Grill chain, e-mail was the admission to filled seats.

• Agencies

  Meow Darling, Catwoman Here

  How would like to get a call on your mobile phone from Catwoman?

  Okay, you’re not going to be talking with Catwoman personally. But you could see a short video clip of her, attached to a promo for the movie, thanks to advanced mobile technology.

• Agencies

  Lights, Camera, WAAAAH!

  It was quite a sight. As John Williams’ theme to “Star Wars” trumpeted through the air, a majestic fleet marched forwarded.

  The Imperial Guard? Think even more imposing. Try a battalion of mothers with fully loaded strollers making their way into the Loews Boston Common Theater.

• Agencies

  Hey Rory, Read Dwight’s Blog Lately?

  Viewers have powerful connections with the television characters they love. After all, unlike movie stars (or their brothers), TV stars like William Shatner – in guises such as Captain Kirk, T.J. Hooker and Denny Crane — visit their homes weekly or even daily. That makes for a powerful emotional connection that translates into ratings — and that translates into advertising dollars.