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Chief Marketer Staff

  • News Briefs

    NBC: is creating buzz for its…MERCEDES-BENZ USA: has appointed Mark McNabb to…VONAGE MARKETING: is sponsoring the…MARATHON ANIMATION: is out with a new…MARKETING DRIVE WORLDWIDE: Wilton, CT, has hired…VITAL MARKETING: New York, has formed…

  • The Value of Marketing

    What Al Ries and Jack Trout said in their 1972 article, “The Positioning Era Cometh,” is still applicable today: “To succeed in our overcommunicated society, a company must create a ‘position’ in the prospect’s mind.”

  • Agencies

    Bad Hygiene: One of the Seven Deadly Sins of Database Marketing

    Companies fail at database marketing for a variety of reasons, says Jeff Hassemer, director of product strategy at the data management solutions division for database marketing services provider Abacus. During a Webinar held Feb. 23 by CHIEF MARKETER sister publications “Multichannel Merchant” and “Direct,” Hassemer cited the most common reasons:

  • Marketing to Boomers? Keep These Five Keystones in Mind

    As a demographic, boomers have an impossibly sunny outlook when it comes to aging. They don’t obsess about dying. Nor, by and large, do they compulsively dote on their skin or indulge in extravagant bodywork. Boomers simply want to live fully expanded lives unhindered by aging.

  • Agencies

    Five Things You Need to Know About Loyalty Marketing

    If done correctly, loyalty programs can build stronger customer relationships, create lock-in, drive incremental revenue, and much more. But if launched without foresight, they can hurt margins, irritate customers, and distract marketers.

  • PROMO Xtra

    Excerpts from our e-newsletter … Parents and advocacy groups plan to file suit against Viacom and Kellogg to stop the

  • Listline e-Newsletter 02/24/06

    Magna Publications Inc. has appointed Hippo Direct to oversee a
    portfolio with 11 subscription files. All target individuals concerned
    with college education and university life.

  • Online Anti-Stalking Group Backs ESPC in Registry Fight

    The E-mail Sender and Provider Coalition is getting support from an online anti-cyber-stalking activist group in its fight against so-called child protection do-not-e-mail registries.

  • Florida Man Gets Eight Years in Acxiom Data Theft

    A Florida man was sentenced to eight years in federal prison Wednesday after being found guilty on Aug. 12 of stealing more than 1 billion records from Acxiom Corp.

  • FTC Settles Data Breach Case

    The Federal Trade Commission has settled charges with CardSystems Solutions, Inc. and its successor, Solidus Networks over the firm’s failure to protect sensitive financial and personal information of tens of millions of consumers, which led to millions of dollars in fraudulent purchases.