Chief Marketer Staff

• Live from New Orleans; A Sense of Urgency

  “There are just three big cities in the United States that are ‘story cities’ – New York, of course, New Orleans and, best of the lot, San Francisco.” — Frank Norris. John Tepper Marlin quoted Norris’s when asked his impressions of the Crescent City. As it happens, each of these three “story cities” has suffered […]

• Live from New York: Diller Offers Answers on Ask after Jeeves

  The Web search engine formerly known as Ask Jeeves has officially pensioned off its butler mascot. The site — now officially known as Ask.com — unveiled its new Jeeves-less look today, timing the re-launch to coincide with the opening of Search Engine Strategies New York ’06, where Barry Diller, chairman and CEO of parent company IAC/InterActive Corp., gave the keynote.

• SEMPRO Survey Finds Growing Click Fraud Concerns

  More than 40% of online advertisers and half of search engine marketing agencies claim they have been victims of click fraud associated with pay per click advertising, according to survey findings released Monday by the Search Engine Marketing Professional Organization (SEMPRO).

• Majority Stockholder Seeks to Take Hanover Direct Private

  Hanover Direct Inc. has received an offer from Chelsey Direct LLC to purchase all the common stock that it doesn’t already own for $1.25 per share. The deal would turn Hanover into a privately held firm.

• RedCats to Test Catalog for Avenue Apparel Brand

  Redcats USA will cover all costs associated with creating and mailing several test catalogs designed to promote the Avenue brand for women’s apparel retailer United Retail Group Inc.

• News Briefs

  PANDA EXPRESS: restaurants have teamed up with the Dallas Mavericks to…DRAFT: Chicago, promoted Jonathan Sackett to…THE NHL: announced yesterday the appointment of…

• Listline e-Newsletter 02/27/06

  HCPro Inc. has named Worldata to manage the Contemporary Long Term Care
  Magazine list. Nearly 35,000 subscribers in the healthcare industry are
  available.

• Mail Stream: A Report on Incoming Direct Mail

  Winterthur Tests New Logo Winterthur’s Furnishings for Beautiful Homes title recently mailed a catalog with a new logo design. The catalog does away with “Winterthur” and the signature “W” set off in a color block, opting instead to present the …

• Agencies

  J&J Joins Elite Group with Worldwide Olympic Marketing Rights

  Johnson & Johnson has joined 11 other leading companies as a worldwide marketing partner of the International Olympic Committee, giving it the exclusive marketing rights to both Winter and Summer Games.

• Sara Lee Leans on New Products

  Sara Lee Corp. will keep relying on product launches to maintain its turnaround process begun last year.