Chief Marketer Staff
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Email
Once Again, What is it About Boca Raton?
A Boca Raton, FL, man was sentenced to eight years in federal prison last week after being found guilty on August 12 of stealing more than 1 billion records from Acxiom Corp.
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Email
E-mail Security Firm Launches Free Performance Index
E-mail security concern MX ToolBox is expected Wednesday to launch the MX Watch E-mail Performance Index, which it claims is the first-ever index charting the overall health and performance of thousands of e-mail systems worldwide.
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Email
Baggot Vs. DiGuido: Readers Weigh In
As expected, the responses came quickly concerning e-mail software concern ExactTarget
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Heineken Bows Luxury Light with $50 Million Campaign
Heineken USA is elbowing its way into the U.S. light beer market with a $50 million, full-scale marketing campaign for the national launch of its new “luxury” light beer.
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Agencies
King Kong Leaps Onto DVD With Promo Partners
Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month’s DVD release of Peter Jackson’s King Kong.
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KFC Launches ‘Secret Code’ Chicken Promotion
KFC has rolled out a new campaign that drives consumers to replay a TV ad and decipher a code to receive a coupon for its new Buffalo KFC Snacker.
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Agencies
Sears Consolidates Off-mall Stores in Grand Plan
Sears Holdings Corp. will convert 14 Kmart stores to its off-mall Sears Grand format and drop its Sears Essentials stores.
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Pontiac Dangles its Cars During Basketball Tournaments
Pontiac will activate its sponsorship of the American Collegiate Intramural Sports’ (ACIS) basketball tournaments by giving away a host of cars during the season, which begins next month.
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Live from New Orleans: So Sweet, So Cold, So Fair
Traditionally one could divide tourists to New Orleans into two markets: Bourbon Street and Royal Street.
Bourbon Street tourists are the conventioneers, the football fans, and the kids on spring break. New Orleans is made up of Harrah