Chief Marketer Staff

• Web Tips: Video Without Tears

  For many Web marketers, video is a two-edged sword. They know that visitors are more highly engaged by a website that contains sound and motion, but creating

• Mobile

  A Head Count for Mobile Ads

  First come the ads, and then, as night follows day, must come the metrics. That’s the rationale behind new guidelines for measuring the impact of mobile

• Agencies

  Join the Coupon Crowd: Examining the Social/Coupon Connection

  To judge how hot the social coupon space is now, try this unscientific experiment. Look up an online article on one of the category leaders say, Groupon

• Chieftains: Who Was Your Marketing Mentor?

  QUESTION: DID YOU HAVE A MENTOR IN THE MARKETING WORLD? WHAT WAS THE MOST IMPORTANT THING HE/SHE TAUGHT YOU? CHRIS DEMARTINE, DIRECTOR OF BUSINESS DEVELOPMENT,

• In Search, Size Matters: Make Sure Your Automation Investment is on the Right Scale

  When looking at what tools you need to automate your search engine marketing operations, make sure you’re selecting the tools right for the size and scale

• Agencies

  Mail Helps Garden Firm Grow

  Gardening products marketer Converted Organics is using direct mail to seed both consumer and B-to-B marketing and brand awareness campaigns. We found

• Even Minus Clicks, Digital Media Works

  If you’re a brand marketer and feeling the temptation to cut back on your search marketing or display budget on the rationale that people don’t click

• Mobile

  Easy Stages to Mobile

  It’s no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life

• Editor’s Note: My Brain on Integrated Marketing

  IT ALL STARTED WITH MY BIG HEAD. Specifically, I wear a size 8 1/2. Putting a standard hat or knitted cap on a conk that size is like trying to pull a

• Agencies

  CM Listline: Truly Christmas Lists

  What is really relevant this time of year? Is it catalog list exchanges and corporate gifts at work, or tree trimmings and family gatherings at home?