Chief Marketer Staff

• Agencies

  Live from New Orleans: Darling Lily

  Since Mignon Faget Ltd. began donating 10 percent of the proceeds from its fleur de lis collection to help rebuild the company’s home town of New Orleans, the company has raised over $100,000

• Agencies

  Live from New Orleans: Jazz Cataloger Makes Do With “Very Poor” Mail Service

  February 2005 should have marked the start of a fantastic year for Jazzology, the nation

• MedCo Income Grows 33.1% in Quarter

  Medco Health Solutions Inc. reported net income of $176.8 million $176.8 million for the fourth quarter, up 33.1% from $132.8 million last year.

• 2005 Online Ad Revenue More Than 412.5 billion: IAB

  Internet advertising revenue for 2005 exceeded $12.5 billion, a 30% increase over the previous revenue record of $9.6 billion in 2004, said the Interactive Advertising Bureau.

• Canadians Bust Alleged DM Marijuana Seed Operation

  The Royal Canadian Mounted Police have closed down an Internet operation that allegedly peddled marijuana seeds, according to the Toronto Globe and Mail.

• Harry & David Names Two Executive VPs

  Harry & David Operations Corp. has named two new executive vice presidents: Cathy Fultineer, executive vice president, sales and marketing and Peter Kratz, executive vice president operations.

• General Mills Tests Podcasts; Tracks Weight Loss Online

  General Mills is using online venues to reach targeted audiences for its Yoplait and Betty Crocker brands.

• New Products and Services

  PartsWize: an online tool for sourcing automotive parts

• UNSPAM SAYS KIDS’ ADDRESSES ARE SAFE; CONTRACTS INDICATE IT SUSPECTS OTHERWISE

  (Magilla Marketing) Unspam claims the so-called child-protection
  do-not-e-mail registries it runs for Utah and Michigan don’t pose a
  threat to children’s e-mail addresses. But its contracts with the states show Unspam recognizes kids’ addresses on the registries may fall into the wrong hands and has absolved itself of liability if they do.

• ROSALIND RESNICK CONSIDERING COMEBACK: SOURCES

  (Magilla Marketing) Rosalind Resnick, one of the most recognizable names in the e-mail industry from the dot-com heydays, is considering getting back into online marketing, according to a well placed source.