Chief Marketer Staff

• Nielsen Says U.S. Search Grew 39% in 2005

  U.S. search volume in January 2006 was 39% greater than traffic at the same time last year, according to Nielsen//NetRatings. Online searches across 60 search engines in the U.S. rose from 4 billion at the beginning of 2005 to nearly, 5.7 billion by the end of January 2006, the Web measurement firm reported.

• Fewer Using Work Accounts for Commercial E-mail: Lyris

  Just 8% of American consumers are receiving permission-based commercial e-mail at work according to a survey by e-mail service provider Lyris Technologies.

• Congress Lays Down Law on Black-Market Phone Records

  The House Judiciary Committee has agreed to criminalize the solicitation or sale of online black market telephone records.

• Marketing Performance Management: the CMO’s Ultimate Toolkit

  Tired of the CFO hammering the marketing department because it’s an easy cost reduction for this quarter’s shortfalls? Frustrated with all the hype about the marketing and CRM systems that are going to put your organization on the rod to “ROMI”?

• Listline e-Newsletter 03/03/06

  Belardi/Ostroy ALC LLC has assumed management of the Bra Smyth catalog
  customer list. A total of 48,332 buyers are available from the last 24
  months.

• First Person: When “The Sopranos” Hit NASCAR

  “Why would HBO want to use NASCAR to promote ‘The Sopranos’?” asked the reporter on the other end of the line.

• Live from AAAA: Consumers ‘Bothered’ By Ad Saturation

  It’s no secret that broadcast air space is a very crowded market. And a new survey has proven the point with 32% of consumers saying that “too many ads” bothered them most when it came to prime-time television.

• Live from AAAA: A Free Call in Exchange for a Few Minutes of Air Time

  Can you “here” me now? In a joint venture with Verizon Wireless, Freefone, Inc. is set to replace hundreds of pay phones across the country with phone systems that play audio and video ads and offer free local calling to users.

• Agencies

  The FTC Wins Injunction Against Gift-Card Scam

  The Federal Trade Commission is enforcing a temporary injunction against telemarketers who offer free gift cards to get consumers to give out their bank account information.

• Verizon Renames DC Sports Complex

  The MCI Center, one of Washington DC’s famous sports venues, will officially be renamed the Verizon Center on March 5.