Author

Chief Marketer Staff

  • Agencies

    MasterCard Contest Helps Launch ‘Priceless’ Site

    It may not get you in the Screenwriters Federation, but at least one clever writer will get his script on air thanks to a new contest from MasterCard that launched during last night’s Academy Awards broadcast.

  • Agencies

    Audi Sweeps Fuels Vacation Fun

    Audi is giving consumers a chance to win a driving trip to the Rocky Mountains or the Utah Canyonlands in a 2007 Audi Q7.

  • From AAAA: DeSena Departs Masterfoods to Launch Engagement Business

    Bob DeSena, the managing director of Mars Direct at Masterfoods, has departed and launched a new business, Engagement Marketing Group.

  • News Briefs

    TV GUIDE MAGAZINE: and the Sci Fi Channel have…NIKE: and the USA Basketball are…STARWOOD HOTELS & RESORTS: has appointed Chad Waetzig…SONY ERICSSON MOBILE COMMUNICATIONS: and Orange PCS, a…FREIGHT TRAIN MEDIA, LLC: Cleveland, OH, is…SIDETRACK TECHNOLOGIES: will introduce…WHEATIES BOXES: will sport…SYNERGY SPORTS: Ocean, NJ, promoted Jay Silva…

  • McDonald’s Promotes Fish Sandwich Via Gaming Site

    Just in time for Lent, McDonald’s is generating buzz in select markets around its Filet-O-Fish sandwich with an interactive gaming site.

  • Agencies

    Loose Cannon: Here is New Orleans

    During the past week, Direct contributor Jonathan Boorstein and I were in New Orleans. We filed more than a dozen stories on Direct Newsline detailing how direct response marketing is

  • From AAAA: Al Gore Asks for a Helping Hand in Global Warming Effort

    Former Vice President Al Gore spoke last Thursday about the global warming crisis facing the planet and called on the advertising industry to lend a hand in countering the threat.

  • Veteran DM Journalist Jerrold Ballinger Dies

    Jerrold Ballinger, who wrote for both Direct and DM News during a long and distinguished reporting career, died on Feb. 28 of cancer at age 77.

  • Email

    Live from New Orleans: New Nonprofit Funds and Advises Small Businesses

    Before Katrina hit, New Orleans hosted 115,000 small businesses. According to some estimates, as many as half may never open again. DesireNOLA, a tax-exempt nonprofit organization launched in early September, is providing cash grants, as well as pro bono consulting services from newly graduated MBAs to those that have. To date, it has awarded, or is preparing to give away, more than $80,000.

  • AOL Offers Free Delivery Guarantee to Non-Profits

    AOL on Friday announced it will offer non-profits that abide by its anti-spam policies free guaranteed delivery of their e-mail with graphics and links intact.