Chief Marketer Staff

• Email

  More From Lyris: Fewer Using Work Accounts for Commercial E-mail

  Just 8% of American consumers are receiving permission-based commercial e-mail at work according to a survey by e-mail service provider Lyris Technologies.

• Listline e-Newsletter 03/07/06

  Walter Karl Inc. now manages the more than 2 million-name Brides to Be
  master file, which identifies women who requested bridal catalogs. Among
  the 18 participating catalogers were Anne’s Wedding Invitations and
  Accessories, Creations by Elaine, Seasons of Love, and Wedding Country.

• Agencies

  Marketers Admit: We Don’t Get Web Metrics

  Most marketing execs pay lip service to the notion of accountability. But a staggering 84% say that their firms’ ability to measure Web marketing is limited at best.

• Agencies

  Frito-Lay, Orbitz Put Doritos on the Map

  Frito-Lay and Orbitz.com hit the road this week with a joint promotion for Doritos.

• My ABC to Offer Ad-Supported Shows Online

  ABC is embarking on a new venture that will let fans download their favorite episodes of the network’s hit TV shows for free backed by ad-supported content.

• AT&T and BellSouth Combine to Form Telecom Giant

  AT&T Inc. and BellSouth Corp. plan to merge in a $67.1 billion deal that would create a colossal giant in the telecommunications industry. The deal pulls in Cingular Wireless, the nation’s biggest cell phone company, which is jointed owned by AT&T and BellSouth.

• News Briefs

  SIX FLAGS: and National CineMedia have joined forces in a new…THE MARKETING ARM: Dallas, has hired Dan Belmont as…LIME PUBLIC RELATIONS + PROMOTION: New York, has absorbed p.r. shop…

• Agencies

  The New Tools from Google and Yahoo!

  (Searchline) Google and Yahoo! Have moved to offer search advertisers sophisticated analytics tools that they hope will encourage firms to pour more budget dollars into their paid-placement campaigns.

• Agencies

  How to Become a Measurable Marketer

  How does a traditional marketer become a measurable marketer?

  While most organizations, B-to-B, B-to-C or nonprofit, exclaim “marketing accountability is a top priority,” most don’t have the necessary metrics in place to quantify their efforts.

• Agencies

  Understanding Allowable Cost Per Order

  No matter what the branch of marketing a firm is in or where that branch fits on the continuum, every successful marketer knows that there is a finite amount that an organization can afford to spend on each customer to promote its product or service. We call this the “Allowable Cost Per Order” or ACPO.