* Brides to Be
* ICOM Travel Files
* eSweeps.com
* GOPAC Donors
* VeriPack
* Preval Health Products Canadian
* Bra Smyth Blow-in
* Short Cuts
* National Home Gardening Club
LISTS UNDER NEW MANAGEMENT
Brides to Be
Walter Karl Inc. now manages the more than 2 million-name Brides to Be master file, which identifies women who requested bridal catalogs. Among the 18 participating catalogers were Anne’s Wedding Invitations and Accessories, Creations by Elaine, Seasons of Love, and Wedding Country. Space advertising is the source. This file has been deduped and enhanced with demographic and lifestyle data from Donnelley Marketing. Rubin Response Management Inc. was the former manager.
Selections: Wedding date, catalog title, hotlines, e-mail, telephone numbers, source, state/SCF/ZIP
Sample usage: After Hours, Bridal Expo, Frederick’s of Hollywood, Men’s Wearhouse, Victoria’s Secret, Macy’s One Night Affair, Ramada Plaza Resorts
Price: $95/M
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or [email protected]
ICOM Travel Files
ICOM Information & Communications Inc. has appointed Catamount Group to manage a portfolio of travel-related lists derived from the TargetSource database. ICOM’s Travel and Vacation master file contains 8.9 million names. Sixteen other files are offered, including for example lists of families who travel, foreign travelers, frequent travelers and travelers who like wine. The sources are direct mail surveys that consumers returned to receive coupons. These files previously were managed in house.
Selections: Business travel, Canadian travel, casino vacations, cruise ships, family vacations, foreign travel, frequent flyer, RV travelers, time share, pleasure travel, U.S. travel, adult’s/child’s age and gender, income, marital status, credit card, collectibles, electronics, crafts, home and garden, investments, mail order buyers, music, health and fitness, pets, books and reading, sporting, social concern/donors, state/SCF/ZIP
Price: $70M
Contact: Catamount Group, Joan Ryan at 203-778-4110, or [email protected]
eSweeps.com
Electronic Sweepstakes Corp. has named TeraMedia Corp. to manage the eSweeps.com lists. More than 1.5 million postal addresses, 948,567 e-mail addresses and 801,644 telemarketing entries are available. Consumers opted in to this file at the Web site for a chance to win prizes. OptIn Inc. had been managing these files.
Selections: Quarterly hotline, demographic, lifestyle, age, credit card buyers, gender, head of household, household income, mail order buyers, marital status, number of children, online buyer, presence of children, state/SCF/ZIP
Price: $95/M (postal file); $125/M (e-mail file); $150/M (telemarketing file)
Contact: Teramedia Corp., Marissa Schineller at 561-477-7562, ext. 13 or [email protected]
NEW LISTS
GOPAC Donors
The Republican Party political action committee GOPAC has released a list of 33,633 donors. Direct mail and telemarketing are the sources for these contributions ($30 on average). No telemarketing is allowed.
Selections: Donation amount, recency, state/SCF/ZIP
Price: $125/M
Contact: TMA List Brokerage & Management, Kimberly Carlton at 703-547-4951 or [email protected]
VeriPack
New England Business Service Inc. has a list of 42,582 business owners and management executives who made purchases from the VeriPack catalog. Products sold include polybags, shipping supplies and gift bags. The average unit of sale was $200.
Selections: Hotline, SIC code, contact name, gender, state/SCF/ZIP
Price: $105/M
Contact: MeritDirect, Mike Soltis at 914-268-1025 or [email protected]
CANADIAN LIST NEWS
Preval Health Products Canadian
Some 9,000 buyers are named on the Preval Health Products Canadian list. The average unit of sale was $45 (U.S.), primarily for skin care products. Direct response radio and space ads are the sources. Telemarketing is allowed.
Selections: Gender, FSA, province
Price: $125/M
Contact: Country Marketing Ltd., Alex Dorantes at 315-895-7737 or [email protected]
NEWLY MANAGED INSERT MEDIA
Bra Smyth Blow-in
Bra Smyth of California Inc. chose I-Media to manage the Bra Smyth blow-in program. One insert will be accepted in each of the 4 million catalogs mailed annually. Inserts must be between 3-1/2 inches by 5 inches and 6 inches by 6 inches. Inquiries for inserts weighing more than .2 ounce will be considered. Mokrynskidirect formerly managed this program.
Sample usage: Bose, Guthy-Renker
Price: $40/M
Contact: I-Media, Rebecca Hieter at 212-367-4059 or [email protected]
IN THE NEWS
Short Cuts
MKTG Services has relocated its compiled division to larger offices. Its new address is 1342 Colonial Blvd., Suite C-19, Fort Myers, FL 33907.
SPECIALS!
National Home Gardening Club
A $60/M fundraising rate (including selects) is being offered through May 31 for tests of the National Home Gardening Club list. A total of 591,762 names are available. Contact Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
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