Chief Marketer Staff

• Social

  Coming to a Retail Site near You: Social Sign-ins

  This coming year, look for a growing number of online retailers to use visitors’ Facebook sign-ins as an on-site registration tool rather than their own proprietary log-in systems, according to a new analyst report from eMarketer

• Email

  Having His Say: You’re Doing Email Wrong

  Who is out there recommending that businesses such as The Teaching Company, Borders,and Barnes & Noble email buyers and club members every day? Is someone really suggesting that this is an acceptable way to treat their customers?

• Social

  Facebook: a Stage for Promotions

  Brands have been testing how to best use Facebook to gain access to, and connect and converse with, its vast user base. We asked several digital pros from companies listed on the 2010 Promo 100 ranking

• How a Tight Demand Chain Can Be a Source of Savings

  A new study from the CMO Council shows that most companies still aren

• Agencies

  Search Wins the Prospecting Case for B-to-B Law Firm

  A Southern California law firm specializing in business employment law has seen a 200% ROI from a search engine marketing effort designed to attract new clients.

• HSN.com Wins Big with 360-Degree Approach to Holiday Giveaway

  In an effort to be everywhere its target customer is, cable and online shopping channel HSN gave its traditional “Great Gift Giveaway” promotion a 360-degree makeover this past holiday

• Agencies

  Chatter is the Least Important Part of WOM

  Word of mouth is valuable only because of what causes it and because of what it drives. It’s time to move the conversation about conversation away

• Look to Christmas 2010 to Improve Your Web Marketing in 2011

  Flash sales, an increase in search engine optimization, and a surge in remarketing: These were among the online marketing trends apparent during the 2010 Christmas selling season. And Suzy Sandberg, president of PM Digital, says they suggest steps to take going forward in 2011.

• News Brief-Safeway/Alcone

  Safeway signed Olympic figure skating champion Kristi Yamaguchi as spokesperson for its ongoing “Lunchbox Winners” produce program.

• Agencies

  Tracking B-to-B Behavior to Learn How to Approach a Lead

  Consumer leads often come laden with enough information to make marketing easy. The process of identifying and qualifying business leads