Chief Marketer Staff
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Listline e-Newsletter 05/03/06
Schwaab Inc. has chosen Direct Media Inc. to manage its business product
buyers file. About 275,000 catalog customers’ names are available,
including 27,857 from the first quarter. -
Agencies
Hershey Taps eBay for WrapperCash Auctions
The Hershey Co. has launched its first-ever continuity program, turning candy wrappers into currency for eBay.
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Agencies
AA Gives Away 42 Million Miles to Celebrate Anniversary
To celebrate the 25th anniversary of American Airlines’ loyalty program, a host of airlines travelers got a surprise yesterday: 25,000 AAdvantage miles.
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Agencies
Barnes & Noble Boosts Loyalty With Credit Card
Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US.
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Agencies
AT&T to Dump Cingular Name
AT&T Corp. plans to ditch the Cingular Wireless brand name and orange jack logo in favor of the AT&T Wireless name next year, according to news reports.
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Agencies
Family Tops List for Gift Cards Spenders: Survey
When it comes to gift cards, some 60% of consumers said they would spend the balance on their family or spouse, whereas another 33% said they would spend the card on themselves, according to a recent survey. The survey, conducted by Find SVP for …
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Agencies
Old Navy Scouts for New Spokesdog
Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising.
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Agencies
Safeway Dangles Gift Cards to Carpoolers
Sharing a ride to work may look a bit more interesting for San Franciscans who can now earn incentives from Safeway thanks to a partnership it forged with a Bay Area car pool program.
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Unilever Sells Off Two Hair Care Brands
Unilever, the maker of Dove soap and Lipton tea, has sold two of its hair-care brands to Lornamead Brands, Inc., Unilever said Tuesday.
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Agencies
Experian Shutters Incentive Marketing Division
Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services.