* Schwaab Business Product Buyers
* Stylin Concepts Catalog
* Sports and Exotic Car
* Success Guaranteed Buyers
* VMEbus Systems Opt-in E-mail
* Taunton Press
* Internet-Savvy Credit Card Users
* Just for Me by Affinion PIP
LISTS UNDER NEW MANAGEMENT
Schwaab Business Product Buyers
Schwaab Inc. has chosen Direct Media Inc. to manage its business product buyers file. About 275,000 catalog customers’ names are available, including 27,857 from the first quarter. The average purchase was $55 for pre-inked stamps, badges, business cards and similar products. Response Media Products Inc. formerly managed this list.
Selections: Business address, gender, individual name, one per company, telephone numbers, state/SCF/ZIP
Price: $110/M
Contact: Direct Media Inc., Mike Mayhew at 203-532-2418 or [email protected] and Rich Parker at 203-532-2500 or [email protected]
Stylin Concepts Catalog
ALC Data Management now oversees Stylin Concepts Corp.’s list of more than 250,000 catalog buyers. The average unit of sale for truck parts and accessories was $185. About a fifth of these buyers are women. Catalyst Direct Marketing was the previous manager.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Tom McCulloh at 914-524-5238 or [email protected]
NEW LISTS
Sports and Exotic Car
Hemmings Motor News is offering a list of 19,739 subscribers to Sports and Exotic Car magazine. This file is comprised primarily of men interested in imported collectible cars.
Selections: New to file, state/SCF/ZIP
Price: $110/M
Contact: Statlistics, Paul Cabiati at 203-778-8700, ext. 137 or [email protected]
Success Guaranteed Buyers
A list of 36,611 opportunity seekers looking for ways to make money. Women’s names account for 65% of the file. Telemarketing is allowed. Postal and telemarketing segments are available.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (telemarketing file)
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected]
VMEbus Systems Opt-in E-mail
This file from OpenSystems Publishing identifies subscribers to VMEbus Systems magazine who also subscribe to the VMEbus E-Letter. Approximately 12,000 e-mail addresses are listed.
Selections: None offered
Price: $250/M
Contact: Rubin Response Management Services Inc., Lauren Thorp at 847-619-9800, ext. 180 or [email protected]
Taunton Press
The names of 413,683 active subscribers to various Taunton Press magazines are gathered on this master file. Subs to Fine Cooking, Fine Gardening and Woodworking, among other titles, are listed. Subscribers’ average annual household income is $105,532.
Selections: Hotlines, business address, gender, paid, renewals, source, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Ed Bezursik at 603-924-9262, ext. 2434 or [email protected] and Liz Pereira at 603-924-9262, ext. 2581 or [email protected]
Internet-Savvy Credit Card Users
Consumers who paid for online purchases with a bank credit card are identified. Some 234,000 names are available from the last three months, and monthly and weekly hotlines are offered. Web-site domain registrations are the source.
Selections: Multiple Web sites, telephone numbers, broadband users, domain renewal date, state/SCF/ZIP
Price: $95/M (quarterly hotline)
Contact: Fasano and Associates, Rosemarie Joseph at 818-728-9030, ext. 113 or [email protected]
NEWLY MANAGED INSERT MEDIA
Just for Me by Affinion PIP
Media Horizons management recently assumed management of the Just for Me by Affinion package insert program. It reaches those who paid a $90 membership fee to obtain a variety of consumer services and discounts. About 120,000 packages go out each year. Only one insert per package will be accepted. The maximum size for inserts is 5-1/4 by 8 inches, weighing up to .20 ounce. The LH Management Division of Leon Henry Inc. formerly managed the program.
Sample usage: Yves Rocher
Price: $55/M
Contact: Media Horizons Management, Anthony Accatino at 203-604-1793 or [email protected]
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