Author

Chief Marketer Staff

  • Lead Gen Gears Up: Chief Marketer Annual Survey

    Every lead-gen channel will see increased use over last year, according to the 2011 survey response. But the largest growth will come among the web tools

  • Get Your Train on Track

    With budgets being watched more carefully than ever, putting a tighter rein on the demand chain for marketers is more important than ever. We keep coming

  • Diversified Investor Lists

    HOW MUCH DO DIRECT MARKETERS AND INVESTORS HAVE IN COMMON? And besides being spreadsheet junkies, how much are list brokers really like stock brokers?

  • Agencies

    The Goldilocks Rules of Data-Driven Targeting: Getting it Just Right

    Goldilocks’ experiences—particularly with too hot/too cold and too big/too small—are meaningful when it comes to using information in marketing. Given the nuances of data-driven targeting, the pressure is on all of us marketers to get it just right.

  • February/March 2011

    It was probably easier in the old days – say, back in the late ’80s or early ’90s when HSN, then less than a decade old, consisted solely of live cable programming of in-studio sales pitches

  • Marketing to Kids While Partnering with Parents

    Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.

  • News Briefs: GMR Marketing/Octagon

    GMR Marketing hires Olympic Games marketer Allen Brooks as VP, international client management.

  • Amstel Light Taps Jagtag for First 2-D Code Campaign

    In its first scannable bar code campaign, beer brand Amstel Light is letting fans in selected cities enter a sweepstakes to eat gourmet burgers in Miami by photographing and submitting a code place on coupon books

  • Agencies

    List Prices Continue to Slide: Worldata

    Continuing economic sluggishness and increasing consumer skepticism are partly responsible for falling list rental prices, according to Worldata’s just-released winter 2011 list price index. Ray Tesi, senior vice president of Worldata, thinks overall …

  • Chief Marketer Listline

    Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · …