Chief Marketer Staff
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News Briefs
PERRY ELLIS INTERNATIONAL, INC.: has named Mary Gleason as…PANERA BREAD: is dangling a sweet incentive for kids to…JAKKS PACIFIC, INC.: has signed a multi-year master toy licensing agreement with…
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Interpublic Combines Draft and FCB Units
The Interpublic Group will combine its Draft and FCB units to create Draft FCB Group, the company said yesterday. Howard Draft has been named chairman/ CEO of the unit.
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DMA Changes Future Convention Locations
The Direct Marketing Association has changed the locations for its next few annual conferences. Specifically, DMA07 will be held in Chicago Oct. 13-18, 2007; DMA08 will be held in Las Vegas Oct. 11-16, 2008 and DMA09 will take place in San Diego – Oct. …
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CAN AOL REALLY GUARANTEE DELIVERY?
AOL charging postage on e-mail messages doesn’t surprise me (
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IT’S ALL ABOUT MONEY
Kudos to Ken Magill for illuminating the Unspam Inc./state do-not-e-mail-registry connection (Don’t Get Him Started, April). With commentary like this in hand, perhaps the Direct Marketing Association will have further fodder to block these grandstanding, expensive and silly attempts to regulate legitimate marketing.
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A Sporting Try
This summer, racing fans can chomp on NASCAR burgers or spread NASCAR-branded barbecue sauce on ribs while cheering for their favorite drivers at a trackside
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Agencies
Next Year’s Hit
IT’S NOT ALL BAD NEWS. Yes, mailers will be hit with a postage increase next year. But they may be able to save money by drop shipping and commingling.
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Over the Top
Catapult Integrated Services Inc. launched itself onto the agency landscape this year with a resounding thump, as it snags the No. 22 spot in its PROMO
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Playing to Win
If you want to take the pulse of promotion, ePrize CEO Josh Linkner will tell you to look to Florida. With a history of some of the strictest regs for