Chief Marketer Staff

• Return Path Slashes Accreditation Fees for Nonprofits

  E-mail deliverability-services firm Return Path Tuesday announced it has eliminated licensing fees for nonprofits on its Sender Score Certified e-mail accreditation service.

• Email

  Ignorance Has Too Much Sway in the Spam Battle

  Not to pick on AOL, but the lack of consumer outreach on Goodmail is a nice example of the current schizophrenia ISPs suffer when it comes to how they treat their subscribers and the companies that mail to them: tell subscribers nothing, yet rely on them to determine whether or not a bulk e-mailer is a spammer.

• Email

  Gingras Suffers Fools Gladly No More

  Goodmail

• Email

  This Proposed E-mail Tax Wasn’t a Rumor

  French politician Alain Lamassoure last week proposed a tax on e-mail and instant messages in the EU. Unlike the e-mail hoax that periodically surfaces in the U.S. that the postal service is considering an e-mail tax, Lamassoure’s proposals were apparently no joke.

• Email

  Authentication Makes Small Gains in May

  As of June 1, 22% of Fortune 500 companies have adopted the SIDF e-mail authentication scheme, an increase of 1% over the previous month, according to Craig Spiezle, director, technology care and safety, for Microsoft.

• Email

  Return Path Slashes Accreditation Fees for Nonprofits

  E-mail deliverability-services firm Return Path today announced it has eliminated licensing fees for nonprofits on its Sender Score Certified e-mail accreditation service.

• Listline e-Newsletter 06/06/06

  Doubleday Entertainment NY now offers the InsightOut Book Club file.
  This list reaches 28,259 gay (82%) and lesbian (18%) book club members.

• Starbucks, in Keeping up with the Joneses, Adds Breakfast to its Menu

  In a bid to increase its competitive edge, Starbucks is the latest in a string of QSRs to add breakfast items to its menus.

• Top Marketer Leaves Chrysler for Microsoft

  After five years with the Chrysler Group, Jeff Bell, the automaker’s VP-product strategy, is leaving the company and is reportedly heading for Microsoft Corp.

• Seagram’s Pairs Summer Beverages with a Good Book

  Seagram’s Cooler Escapes has partnered with Audible.com for a summer promotion that offers downloadable audio books to pair with its breezy alcoholic beverages.