* InsightOut Book Club
* Golf Tee Time Buyers
* Cell Phone Turndowns
* SouceMedia Mortgage Broker Database
* Women Only Magazine Subscribers
* Nathalie Astrology Buyers South Africa
* Business Executive Master File
* List Veteran Arlene Rubin Dies at 68
* People in the News
* National Review
NEW LISTS
InsightOut Book Club
Doubleday Entertainment NY now offers the InsightOut Book Club file. This list reaches 28,259 gay (82%) and lesbian (18%) book club members. These individuals purchased books and videos on topics ranging from cooking and entertainment, humor, fitness and health, sexuality to travel. Buyers’ average age is 43; average income $65,100. Direct mail is the source.
Selections: Dollar amount spent (ranges), hotlines, age, book interest, gender, income, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Marianne DiLoreto at 914-524-5226 or [email protected]
Golf Tee Time Buyers
Golfers who spent $35 to $200 or more per person to play a round of golf are named on Golf Tee Time Buyers, a list with 68,622 names from the last 12 months. These golfers registered and paid with a credit card at teetimewatch.com, a Web site that offers discounts for last minute tee time reservations.
Selections: Quarterly hotline, age, gender, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: VentureDirect Worldwide, Michelle Howard at 212-655-5134 or [email protected]
Cell Phone Turndowns
People unable to qualify for regular cell phone contracts are identified on the Cell Phone Turndowns list. More than 410,000 names are available from March through May. These individuals failed to meet credit score requirements for approval. Alternatively, many provided a $500 or higher deposit, agreed to a pay as you go contract or a pre-paid contract. Direct mail and telemarketing are the sources.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Net60 LLC, Chaim Lazar at 201-833-9003 or [email protected]
SouceMedia Mortgage Broker Database
SourceMedia Inc. offers 35,092 postal and 28,276 e-mail addresses on a database identifying mortgage brokers. This data is derived from subscribers to various titles published by SourceMedia. Twenty-seven percent of theses individuals are women.
Selections: Job function/title, one per site, gender, state/SCF/ZIP
Price: $160/M (postal addresses); $325/M (e-mail addresses)
Contact: Edith Roman Associates Inc., Claude Marada at 845-731-2760 or [email protected] (postal addresses); Frank Cipolla at 845-731-3832 or [email protected]
Women Only Magazine Subscribers
More than 1 million women who subscribe to two women’s magazines are named here. Other segments offer 141,137 women who subscribe to three women’s titles, and 17,884 women who subscribe to four women’s magazines. Telemarketing inquiries will be considered.
Selections: Age, credit card buyers, gender, homeowner, mail order buyers, state/SCF/ZIP
Price $75/M (base)
Contact: Contact Marketing, Ari Ginsberg at 201-530-0200 or [email protected] and Orly Kaniel at 201-530-0200, ext. 101or [email protected]
Nathalie Astrology Buyers South Africa
The 55,000 individuals listed on the Nathalie Astrology Buyers South Africa file spent the equivalent of $25 for products and services in the last three months. The list owner runs the file through South African postal validation and verification prior to shipping. Direct mail is the source.
Selections: Recency, frequency, cell phone numbers, geography
Price: $250/M
Contact: Regency Direct Mail Ltd., Sarb Seikhon at 604-853-3035 or [email protected]
NEW COMPILED LISTS
Business Executive Master File
OneSource Information Services has introduced a master file identifying executives and companies inside and outside of the U.S. The largest segment within the Business Executive master file names 2.4 million U.S. executives. Some of the other segments available list U.S. and international companies, European executives and Canadian executives. Public records including SEC filings are the source. Data has been integrated from more than 2,500 separate sources.
Selections: Telemarketing, monthly hotline, gender, branch/headquarters location, number of employees, job function/title, market cap value, NAICS code, public/private/nonprofit, sales volume, total assets, state/SCF/ZIP
Price: $120/M to $200/M
Contact: Walter Karl Inc., Lori Colantunono at 845-732-7089 or [email protected]
IN THE NEWS
List Veteran Arlene Rubin Dies at 68
By Ray Schultz
Arlene Rubin, co-founder with her husband Bill of Rubin Response Services Inc., died Friday morning of cancer at age 68.
She became president of the list management/brokerage company in 2002 upon Bill Rubin’s death, and served in that capacity until January of this year. Prior to that, she had been executive vice president.
Her daughter, Judith Rubin-Zivic, assumed the presidency of the Schaumburg, IL-based company in January.
The Rubins co-founded the firm in 1974. Bill had been a direct marketing professional, working at companies like Lee Ward’s and National Bellas Hess. Arlene had been a grade school teacher.
In addition to Judith, Mrs. Rubin is survived by two other daughters who work at Rubin Response: Linda Rubin, director of advertising, and Lori Rubin-Dekalo, a list broker; as well as two grandchildren, David and Shelley Dekalo.
People in the News
Diane Predonzani has been promoted account executive in the list brokerage at Mokrynskidirect. She has been with the company since March 2001.
SPECIALS!
National Review
New test mailers receive $15/M off the base rate of the Federated Stores Credit Card Buyers Teens list. More than 1.2 million teen apparel buyers are available from the last 12 months. Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Network
