Chief Marketer Staff
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Agencies
The Enterprise Story—Measuring What Matters
Turnberry Isle Resort, Florida, 1996. The mood at the Enterprise Rent-A-Car senior management retreat should have been festive. But the opening presentation at the meeting hit a sobering note. Customer-satisfaction scores were flatlining.
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Agencies
The Long View: Why E-Mail Metrics Are Different
Are you in the process of moving some of your direct mail dollars to e-mail? Here’s a tip: the metrics are different.
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Agencies
ROI Buffet
Executive coaching yields ROI nearly six times its cost, according to a new study from consultancy N2growth.
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Erin Bauer Joins Bauer Associates
Bauer Associates, a marketing and creative consultancy based in Batavia, IL, has added Erin Bauer to its ownership team
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Agencies
Air Force Readies Healthcare Tour
The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them.
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KATIE, PRO AND CON
I just read Katie Muldoon’s Oct. 1 column (
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30 YEARS BEHIND THE TIMES?
I have read Tom Collins’ Makeover Maven in past issues of Direct, and while he’s made some valid points in certain columns, February’s is not one of them.
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Email
It Apparently Can Pay to Get Permission Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization
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