Chief Marketer Staff

• Internet Ad Spending to Grow 13% in 2006: Study

  Total U.S. advertising spending is expected to increase 4.9% in 2006 to $150.3 billion, according to TNS Media Intelligence. This revises the company

• Nick Moore Joines Wunderman New York as Creative Chief

  Nick Moore has joined Wunderman New York as chief creative officer. Moore will move from London to New York.

• China Telecom Branch Hires PacificNet for CRM Development

  China Telecom’s Hunan Branch has selected PacificNet Epro to provide customer relationship management consulting and call center training services.

• AMC Taps @Web Site Publicity to Promote Web Site

  The Appalachian Mountain Club has chosen search engine marketing firm @Web Site Publicity to promote its Web site www.outdoors.com over the Internet.

• New Products and Services

  Priority Mail Shoebox: designed to meet the special needs of shippers in one of the fastest growing segments of the retail apparel industry–U.S. Postal Service, Washington, DC. …

• Short Cuts

  The US Patent and Trademark Office has awarded EPlus Inc. two new patents in the electronic procurement field covering aspects of “ad hoc” or “special item” requisitions. These two patents enhance EPlus

• Letters to the Editor

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• Digital

  LookSmart’s Dave Hills: “We’re Turner, Google Is CBS”

  Last week

• Digital

  MSpoke Puts Consumers behind the Wheel

  You can debate the existence of an

• Digital

  Catching Up with UpSnap

  When SearchLine last spoke to UpSnap Networks, back in November 2004, the Davidson NC-based company had just introduced a free SMS-based mobile business directory service. Fast-forward a year and a half, and pay-per-call ads have been added to the ad mix.