Chief Marketer Staff
-
Agencies
The Age of Anxiety
Want a free 42-inch flat screen Sony TV? Want all kinds of goodies for evaluating Dunkin’ Donuts against Krispy Kremes? How about a $1,500 Kmart Gift
-
Agencies
DM Growth Falls in First Quarter
DIRECT MARKETING GROWTH flagged in the first quarter of 2006, dropping below the last two years’ robust levels, according to the Direct Marketing Association’s
-
Agencies
On-the-Job Marketing
MOST JOB-STAFFING services put marketing dollars into brand advertising. But Allegis Group is running in the other direction, building awareness almost
-
Agencies
Getting Through
E-MAIL WASN’T SUPPOSED TO BE THIS COMPLICATED. With four authentication standards to understand, multiple accreditation sources to choose from and seemingly
-
Agencies
An Eye for Success
THIS ISSUE DIRECT INTRODUCES Pick the Winner, a new semi-regular column by award-winning copywriter and creative director Malcolm Decker. Think you have
-
Listline e-Newsletter 06/15/06
An 89,352-name membership roster has become available from the National
Peace Corps Association. This organization serves Peace Corps staff and
volunteers with subscriptions Worldview magazine. -
Agencies
Pirates Brings M&M’s, Volvo On Board
Masterfoods USA’s M&M’s brand is putting all hands on deck with an integrated marketing campaign built around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.
-
Agencies
AA Scrambles to Unleash Promos at NBA Finals
When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?