Chief Marketer Staff
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Agencies
The Honest Listmaker
A.J. Liebling, who wrote for the New Yorker for almost 30 years, was known mostly for his articles on boxing, food, the press and World War II. But buried
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Agencies
The AOL Meltdown
WHEN AN AOL executive asks bulk e-mailers to stop sending e-mail, should they comply? Maybe, but not immediately, judging by the actions of some marketers
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Agencies
LETTERS TO THE EDITOR
CLUELESS ABOUT ADVERTISING Wanna know why ads like Illy’s three coffee cans with the one-line caption/headline (The Makeover Maven, May) will always fail?
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Agencies
Marketers Feel Data-Challenged
ONE THING YOU CAN SAY ABOUT marketers is that they’re hardly satisfied with themselves. It’s especially true about their customer data systems. In a recent
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Agencies
Right-Time Marketing
Here’s some news from ExactTarget that may change the way you send your e-mail. A study shows the highest average open rate in 2005 was on Fridays. But
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Agencies
AIG’s Homegrown Solution
WHAT HIGH-PRICED system did American International Group buy in 1998 when it needed a way to shovel leads to commercial insurance brokers in the United
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Agencies
Security Leads Global IT Priorities
What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online
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Agencies
Late to the Table
OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I’ve always known it’s not a big number, says Tim Cusick,
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Agencies
Click Fraud Has Radiator.com Boiling
CLICK-FRAUD TROUBLES HAVE given industrywide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane’s Gifts & Collectibles,