Chief Marketer Staff

• News Briefs

  TOYOTA MOTOR SALES USA, INC.: has signed a 10-year naming rights sponsorship agreement for…DAILY’S: ready-to-drink cocktails is out with a…SIX FLAGS: is teaming up with A&E Network under a…

• Agencies

  Live From Total Circulation 06: Yoga Journal Builds Sub List Online

  Who said that only large magazines can build a strong online subscription business? Smaller publications can do it, too. Take the case of Yoga Journal, a niche periodical that appears seven times a year.

• Welsh Company Claims First EU Spam Trademark

  A small Welsh technology company, NetBop Technologies, is claiming to be the first to get a European trademark for a product name containing the word

• CADM Names Monitz to Posthumous Award

  The Chicago Association of Direct Marketing has named the late Randee Monitz as the association’s 2006 Natalie P. Holmes Volunteer of the Year.

• Jumpstart Will Add ValueClick Behavioral Ads

  Jumpstart Automotive Media, an online auto advertising network, has signed an exclusive agreement with ValueClick Inc. to represent all of ValueClick Media

• GONE, BUT NOT FORGOTTEN

  Good column on mailing the deceased (Loose Cannon, June 1). I have had the exact same problem. My father passed away in September 2001. I have put his name on the DMA’s deceased file and almost five years later I still get solicitations. Most of them are nonprofits

• CLUELESS ABOUT ADVERTISING

  Wanna know why ads like Illy’s three coffee cans with the

• Listline e-Newsletter 06/16/06

  Stackpole Inc. has chosen Lake Group Media Inc. to manage two magazine
  circulation lists. Wildfowl Carving Magazine is the larger file with
  14,952 subscribers.

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  Agencies

  10 Ways to Lure Customers to Your Loyalty Program

  Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

• Marketer, Market Thyself

  What is a marketer? For that matter, what is marketing? Every year it seems it becomes more difficult to know the answer to either question