Chief Marketer Staff

• Live from DMDNY: Best Buy Offers Best Loyalty Ideas

  More than a year after Best Buy gave IWCO Direct responsibility for its Reward Zone loyalty program, enrollment has mushroomed from 3 million-plus members to more than 7 million members. And as a bonus, IWCO put $2 million in postage savings back into Best Buy’s pocket. Every new relationship should be this successful.

• Live from DMDNY: Donnelley Marketing Debuts Data Tool for Small B-to-B Firms

  Donnelley Marketing has launched SalesGenie Pro, a customer acquisition and retention tool for small- and medium-sized business-to-business marketers.

• News Brief

  CNN AND CENTURY 21: are teaming up for the Heat Up Your Kitchen sweepstakes that…

• Marketers Losing Interest in AOL Addresses

  (Magilla Marketing) If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses, and some are abandoning mailing to AOL address holders altogether.

• We’ve Got the Buzz on DMDNY

  Looking for the latest news from Direct Marketing Days New York?

• Abacus Taps Silverpop for E-mail Product

  Co-op database marketing firm Abacus announced Tuesday it has teamed with e-mail service provider Silverpop to create a new service called Abacus E-mail.

• Is Hormel Losing its Grip on Spam?

  (Magilla Marketing) Though the case has no official legal clout in the U.S., some American executives battling Hormel Foods over use of the word spam see positive signs in a tiny UK technology company

• We’ve Got the Buzz on DMDNY

   

• Nestlé Buys Jenny Craig

  Nestlé S.A. will enter the weight-loss arena when it buys Jenny Craig for $600 million.

• Email

  Marketers Losing Interest in AOL Addresses

  If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses, and some are abandoning mailing to AOL address holders altogether.