Chief Marketer Staff
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Live from DMDNY: Search No Longer an Afterthought
Whereas not too long ago search marketing barely had a seat at the media-planning table, today it is getting more of the attention it deserves, according to panelists at the Direct Marketing Days New York Conference Wednesday.
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Live from DMDNY: E-Mail Response Management Firm Debuts
Response management is one of the most critical parts of any e-mail campaign
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We’ve Got The Buzz On DMDNY
Looking for the latest news from Direct Marketing Days New York?
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New Products and Services
Comparison Shopping Blog: provides an integrated shopping, searching and blogging experience and access to a massive product database–Pepperjam, Wilkes Barre, PA …
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Agencies
Yoga Journal’s E-Zines Help Its Print Business
How’s this for a switch? A popular magazine is using its e-mail newsletters to drive print subscriptions.
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Agencies
The Secret of E-Zine Success: Make Them Easy to Scan
A report has come out confirming what most of us know but don’t always practice: That e-mail newsletters should be easy to scan.
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Agencies
Magic Plumbing Hopes to Build Business Via Postcards
What does a local plumbing concern do when business starts to slow down and the Yellow Pages doesn’t bring in work the way it used to?
This was the problem facing Magic Plumbing, a $2 million San Francisco contractor.
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Agencies
World Travel Site Adjusts to Post 9/11 World
Travel marketer Illume redesigns their web site with an eye to post 9/11 xenophobia.
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Agencies
Deceit Isn’t the Best Way to Get Your Envelope Opened
How far can you go in order to get your envelope opened? Obviously, if you need a lawyer to parse the language you’ll be using, you’re going too far.