Chief Marketer Staff

• Green Mountain Taps @Web Site Publicity

  Green Mountain Coffee Roasters, Inc. has hired @Web Site Publicity to promote its Web site www.GreenMountainCoffee.com throughout the Internet.

• Short Cuts

  The board of directors of Williams-Sonoma Inc. has declared a quarterly cash dividend of 10 cents per common share, payable on Aug. 24, 2006 to shareholders of record as of July 27. …

• Listline e-Newsletter 06/22/06

  The Strategic Research Institute has come out with four new lists. The
  largest one identifies 17,578 medical professionals.

• Cause Sponsorship to Top $1.3 Billion: IEG, Inc.

  Cause-marketing spending will rise 20.5% this year to $1.34 billion, projects sponsorship consultancy IEG, Inc.

• Live from the Licensing Show: Beijing Battling Counterfeits as Olympic Games Loom

  In her first U.S. speaking engagement Yuan Bin, director of marketing for the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) highlighted the organization’s marketing plan for the upcoming Olympics during the Sports Licensing Summit at the Licensing Show on Tuesday.

• Live from the Licensing Show: Del Monte Inks Deal with Sesame Workshop

  Del Monte Foods is giving kids three new reasons to eat their vegetables via a new partnership with Sesame Workshop.

• Agencies

  Live from the Licensing Show: Bratz Leap From Books to the Big Screen

  MGA Entertainment is taking its fashion friendly Bratz brand beyond the toy aisles into books and even movie theaters.

• Agencies

  PepsiCo Takes to Ice With NHL Deal

  PepsiCo, the National Hockey League (NHL) and the National Hockey League Players’ Association have forged a multi-year agreement that takes PepsiCo’s beverages and snacks to the ice.

• News Briefs

  EVENT AGENCY: George P. Johnson Co. has formed a joint venture with…AMERICAN INTERNATIONAL GROUP: tapped 141 Worldwide, New York, to…WASSERMAN MEDIA GROUP: will lead the naming rights process for the…

• Live from DMDNY: More Postal, Privacy Challenges Loom: Greco

  Though multichannel direct marketing drives more than 10% of the economy, potentially industry-crippling challenges loom, said DMA chief executive John Greco during his opening remarks at the DM Days New York conference Wednesday.