Chief Marketer Staff
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Agencies
Live from the Licensing Show: Disney Goes to the Dogs, Cats
Disney plans to unleash a new category of licensed goods that are sure to appeal to four-legged creatures and their owners, alike—pet care products.
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Agencies
Live from the Licensing Show: Playskool Teams with CVS For Baby Care Line
Best known for its Mr. Potato Head property, Hasbro’s Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.
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Agencies
AOL’s Online Film Competition Targets Hispanics
AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto.
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Marketers Turn to Technology To Grow ROI: Study
Companies are shifting toward targeted, integrated marketing approaches and are relying more on marketing technologies to optimize customer relationships and grow marketing ROI, according to a survey conducted by Boston-based Epsilon, a provider of multi-channel marketing services.
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People in the News
Santa Monica, CA-based FremantleMedia tapped Julie Uribe as senior VP-development at FremantleMedia North America. She will oversee all
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News Brief
SONIC: Shawnee, OK, has hired Firehouse to handle marketing for
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Live From DMDNY: Little Things Greatly Affect Web Conversion
Too many marketers lose sales because they think of their landing pages
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Live from DMDNY: DMA Announces Data Stewardship Council
The Direct Marketing Association Thursday announced creation of the Data Stewardship Council, a group whose aim will be to educate marketers on responsible data usage and develop industry best practices
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Salvation Army Chapter Launches Phone Effort
The Salvation Army is launching