Chief Marketer Staff

• InfoUSA Provides Salesgenie.com to AMA Members

  InfoUSA has inked an agreement to provide subscriptions for Salesgenie.com, its lead-generation tool, to members of the American Marketing Association.

• Letters to the Editor

  Convergence?!? Sounds like MBA babble to me. Over the past 50+ years in business, I have learned NEVER to argue with an MBA — they know everything there is to know about business … except how to make money.

• Mail Stream: A Report on Incoming Direct Mail

  eBags Email Celebrates the Fourth As the Fourth of July approaches, the online retailer eBags marked the holiday with an email draped in red, white and blue. The patriotic color scheme is not only employed in the message

• Listline e-Newsletter 06/26/06

  Executives who spent $50 to $100 are named on the Compliance and Labor
  Law Product Buyers file. Products sold include books, posters, videos
  and training courses.

• Agencies

  Loose Cannon: Diverging From Convergence

  Before last week’s Direct Marketing Days New York conference, I would have sworn that “convergence” was a dead-and-gone term. But when one breakout session after another spent valuable time and oxygen trying to define it, I realized that, like a villain attempting to kill James Bond, the trick is not to talk about it before putting a bullet into it.

• Agencies

  Shell Pumps $30 Million into Summer Marketing Campaign

  Consumers who take to the road this summer may be in for some free gasoline thanks to a $30 million marketing campaign launched by Shell Oil Products U.S. The campaign, which is aimed at driving traffic to Shell gas stations, includes a sweeps, P-O-P materials and ads that appear across several channels.

• Agencies

  Warner Bros. Marks Superman’s Return with ‘S’ Shield Stunts

  Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero’s iconic “S” shield days before the film hits theaters nationwide June 28.

• Disney Retail Sales to Reach $23 Billion

  The Walt Disney Co. said it expects retail sales of its Disney products to rise by 10% to $23 billion thanks in part to the popularity of its first summer flick with Pixar Cars and its upcoming release of Pirates of the Caribbean: Dead Man’s Chest.

• Agencies

  Federated Sells Lord & Taylor for $1.195 Billion

  Federated Department Stores will sell its 48-store Lord & Taylor chain to NRDC Equity Partners for $1.195 billion.

• Agencies

  Special K to Launch Water, Protein Bars

  Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.