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Chief Marketer Staff

  • Corscadden to Leave Tyson CMO Post

    Robert Corscadden, chief marketing officer of Tyson Foods, Inc. is resigning after 14 years, the company reported on Friday. His duties will be assumed by Tyson VP-marketing services, Sue Quillin.

  • News Brief

    MCDONALD’S: is rolling out a new in-restaurant play area that features

  • ChoicePoint to Divest DM Business

    ChoicePoint Inc. announced on Monday that it plans to sell its direct marketing unit ChoicePoint Precision Marketing and other businesses as part of larger corporate restructuring plan.

  • Publishers Clearing House Acquires Blingo Search Firm

    Publishers Clearing House has acquired Blingo Inc. to expand in the Internet search engine marketing business. Terms for this all cash deal were not disclosed.

  • Auto Parts Cataloger Eckler’s Sold

    (Multi Channel Merchant) Titusville, FL-based Eckler’s Enterprises was sold to Los Angeles-based equity firm Century Park Capital Partners on June 30. Eckler’s, which has annual sales of $50 million, had been owned by another private equity group, St. Louis-based Harbour Group.

  • Dunkin’ Donuts Calls Gift Card Offer a Scam

    Dunkin’ Donuts is claiming that an e-mail from a lead-generation firm in Florida promising a free $25 gift card in return for filling out a survey is a scam.

  • Tom Taylor, Marketing Exec, to Leave Home Depot

    Tom Taylor, the executive VP-merchandising and marketing for The Home Depot, plans to leave the company at the end of the year. He will assist in finding his replacement.

  • Listline e-Newsletter 07/10/06

    Individuals who work with radio frequency identification technology are
    named on the RFID Professionals Network list. Some 8,400 postal and
    5,000 e-mail addresses are available.

  • Data & Analytics

    Hispanic Online Best Practices: In-Language

    On the surface, the issue of language in the Hispanic online market seems quite simple. Most marketers assume that a “Hispanic” online program equates to a “Spanish” online program. What’s more, they often assume that the way to deliver Spanish content is via translation.

  • Twelve Ways to Improve Your Corporate Brand

    Every company has a brand. Interestingly the best corporate brands don’t always come from the largest companies. Sometimes the smallest company can make the biggest impression.