Chief Marketer Staff
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Yankee Candle to Report Lower Than Expected Earnings
The Yankee Candle Co. Inc. expects to report second quarter earnings in the range of 11 to 12 cents per common share. These figures fall below the company’s previous guidance of 18 to 20 cents per share.
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Lorillard Joins Effort to Combat Illegal Cigarette DM
Lorillard Tobacco Co. has joined the efforts of 33 state attorneys general to reduce illegal cigarette sales through the Internet, mail, telephone and fax.
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NetworkStreaming Taps Crossbow Group
NetworkStreaming has selected Crossbow Group to develop a new customer acquisition campaign targeted to small and medium-sized businesses.
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Publicis Starts Halo Health-Related DR Agency
Publicis Healthcare Communications Group has launched Halo, an agency specializing in relationship and interactive marketing. Rebecca Sroge, former executive vice president at Saatchi & Saatchi consumer healthcare – CRM, will serve as managing director of Halo.
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Yahoo Inks Search Deal With Hispanic Digital Network
Yahoo Inc. has signed a search distribution deal with Hispanic Digital Network.
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New Products and Services
http://www.500GoodCauses.com: A new online directory that lists key words that nonprofit organizations can buy for use in search engine marketing– EcoScribe Communications, Lexington, KY. …
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Short Cuts
Avery Print and Mail Center is re-launching its Web site at www.printandmailcenter.com, which will reportedly add better functionality and usability than before. …
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Digital
Groomstand Uses Search to Sell Guys on Wedding Gifts
There’s no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don’t they want the same treatment? Ramin Ramhormozi thinks so. He’s developed Groomstand.com, a site that offers personalized gifts for the husband-to-be’s best men.
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Digital
Search Analytics Gets It Together at iCrossing
As search marketing grows more hotly competitive, marketers