Publicis Healthcare Communications Group has launched Halo, an agency specializing in relationship and interactive marketing. Rebecca Sroge, former executive vice president at Saatchi & Saatchi consumer healthcare – CRM, will serve as managing director of Halo.
Norbert Fructeau de Laclos will serve as the creative director of the New York-based agency.
Halo will offer direct and interactive marketing, strategic planning, brand development, database marketing and general advertising.
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