Chief Marketer Staff

• Listline e-Newletter 07/14/06

  Direct Media Inc. has been named manager for the Zoysia Farm Nurseries
  and Garden Product list. A total of 146,216 last-24-month buyers are
  available.

• Agencies

  Bartenders Mix Seagram’s New Cooler to Win a Trip to Tahiti

  Seagram’s is after New York bartenders to create their own tropical sensations using the newest flavor in the Seagram’s Coolers Escapes line, Tahitian Sunset.

• Agencies

  Baby Ruth Plays Ball with MLB

  Nestlé USA has signed its Baby Ruth candy brand to sponsor Major League Baseball.

• Agencies

  McDonald’s Unlocks Pirates Booty for Happy Meals

  McDonald’s has mapped out a summer of premium treasure tied to Disney’s Pirates of the Caribbean: Dead Man’s Chest, with Happy Meal toys inspired by the film.

• PepsiCo 2Q Revenue Up: Non-Carbonated Beverages Driver of Growth

  PepsiCo Inc., the No. 2 soft-drink maker, reported second quarter revenue of $8.6 billion, up 12% from $7.7 billion one year ago.

• People in the News

  FremantleMedia, London, U.K., appointed Gary Carter to the newly created position of President, FremantleMedia Creative Networks

• Agencies

  News Briefs

  THE BALTIMORE AREA CONVENTION AND VISITORS ASSOCIATION: is touring three mid-Atlantic markets to…XM SATELLITE RADIO: has realigned its marketing operations with…CRACKER BARREL: parent company CBRL Group announced the…

• Congressman Wants to Add Political Calls to DNC Registry

  Rep. John T. Doolittle (R-CA) has introduced legislation that allows individuals to apply the National Do-Not-Call Registry to politically oriented calls. His bill (HR 5325) would create a new and separate category in the registry that would enable a person to choose whether he wants to opt out of political calls on top of unwanted business-related calls.

• Orion Marketing to Build Call Center

  Orion Marketing Group Inc. will build a customer call center in Brownsville, TX and plans to hire 250 people over the next two years.

• J.C. Whitney Names Marmon President

  JC Whitney & Co., the direct marketer of automotived aftermarket parts and accessories, has named Lawrence J. Marmon president.