Chief Marketer Staff, Author at Chief Marketer

Mobile Marketing: Dunkin’ Donuts Serves SMS

A two-month SMA-based advertising campaign in Italy resulted in a 9% increase in sales for Dunkin’ Donuts stores in Rome.

Agencies

Lessons in How to Write (and Not Write) An e-Mail Newsletter

For many marketers, the fastest way to build a house list of opt-in e-mail names and addresses—an absolute necessity for online marketing—is with the offer of a free subscription to an online newsletter or e-zine.

Digital

Wedding Site Optimizes for Happy Returns

Brad Fallon is not a serial entrepreneur; that would imply starting up one company, fostering it for a while, and then turning his attention to an entirely different one. He

Digital

Saltworks Spices Sales with SEO

Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.

Digital

Saltworks Spices Up Sales with SEO

Listline e-Newsletter 07/19/06

E-Diet.com Inc. is offering 11 newsletter lists naming over 1.7 million
subscribers. These files reach a variety of consumer markets, including
the beauty, diabetic and fitness markets.

Agencies

My Coke Rewards Tackles Complaints

Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.

CBS Hatches New Egg Ad Campaign

CBS will soon target consumers with a new campaign at a time when they’re apt to pay attention most—when they’re preparing their meals.

‘Truth’ Campaign Wins Court Appeal

The American Legacy Foundation won its court battle this week when the Delaware Supreme Court ruled that the foundation’s “truth” campaign does not violate the Master Settlement Agreement that governs tobacco marketing.

Agencies

Sara Lee Chooses Arc as AOR

Sara Lee has named Arc Worldwide, Chicago, its agency of record for Sara Lee Food & Beverage promotions and co-marketing, after a four-month review. Arc will handle all brands, with work focused on Ball Park, Hillshire Farm, Jimmy Dean and Senseo brands as well as flagship Sara Lee.