Chief Marketer Staff
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Playboy Reports Net Loss for Quarter
Playboy Enterprises Inc. reported a net loss of $3.3 million for the second quarter compared with net income of $4.6 million last year.
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Live Nation Names Schroeder EVP of Direct Marketing
Live Nation, a live event and venue management company, has named Jeff Schroeder executive vice president, direct marketing and research.
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Courtesy of World Cup Sponsorship, Adidas’ Sales Soar
Adidas’ reported $200 million World Cup sponsorship is proving to be fruitful for the sporting goods company. The alliance helped sales soar 20% to $2.33 billion in the second quarter.
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Quiznos Marketing Exec Charged in Sex Sting
A Quiznos marketing executive is on an indefinite leave of absence following his recent arrest for allegedly arranging a sexual encounter over the Internet with a teenager, according to news reports.
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Digital
Google and the MTV/ XM / MySpace Generation
Eric Schmidt, Google CEO, is betting that advertising will be a hit on the Internet even beyond search. That’s why his company has launched a flock of new ad initiatives in the last two weeks, he told an audience at this year’s Search Engine Strategies meeting in San Jose CA.
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Digital
Click Auditors Sandbagged in San Jose
Someone inside the Googleplex has been reading the great Chinese strategist Sun Tzu on the value of surprise in battle. That might explain why the company chose to lob a hefty grenade into a panel discussion on click fraud and click auditing at this week
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News Briefs
CONAGRA: has sold its Swissrose International specialty cheese business to…SOCKO ENERGY: has formed a multi-year licensing and promotions partnership with…
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Live from SES San Jose: Google Sandbags Click Fraud Panel with Surprise Report
The panel discussion on click fraud and click auditing, a tradition at Search Engine Strategies conferences, got a little less conventional during the current San Jose meeting when Google disclosed that it had posted to the Web an internal report detailing flaws in the ways many click audit firms count page clicks — without sharing the report with other panelists.
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Live from SES San Jose: Yahoo! Demos “Panama” Ad Platform
Attendees at this year’s Search Engine Strategies conference in San Jose CA got their first look at the new search ad platform that Yahoo! plans to roll out in the U.S. by the fourth quarter of this year.