Chief Marketer Staff
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Discover Card Mails Charter Business Offer Discover Card sent business owners a charter invitation to apply for its business credit card account service. A letter enclosed in the 6″ x 9″ package informs recipients that the new Discover Business Card …
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Email
Stupid Media Watch: Self-Important Windbags Get Spam Blocked
The San Jose Mercury News last week ran an insufferable article describing how Comcast blacklisted e-mail from the oh-so important members of the online community The WELL.
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Email
Hillary’s Privacy Bill a Whopper
New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally identifiable information for marketing purposes.
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Email
Stupid Magilla Watch: Please Pass the Drool Bucket
Last week, we poked fun at the results of a study claiming that pump-and-dump spammers can make as much as 6% on their investment with each blast.
Turns out our analysis was embarrassingly off the mark. We
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Email
Knee-Jerks Blast RadioShack
RadioShack last week reportedly sent about 400 employees an e-mail letting them know they
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Listline e-Newsletter 09/05/06
Rickard List Marketing has been chosen to oversee the ProjectConnections
Project Managers e-mail file. A total of 27,658 U.S. and 5,454 U.K. and
4,113 Canadian e-mail addresses are offered. -
Caribou Honors Voided Starbucks E-mail Freebie
The Caribou Coffee chain announced on Friday that it will honor a free-drink offer sent out via e-mail by Starbucks last month but then rescinded because of alleged abuse.
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Hillary’s Privacy Bill a Whopper
New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally identifiable information for marketing purposes.
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Web Video to Grow Faster than Expected: Report
A New York research firm has upped its estimate of the amount that will be spent on streaming ads over the internet in 2007. According to eMarketer, that figure will now hit $650 million, up from an earlier 2007 forecast of $640 million published last November.