Chief Marketer Staff
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Jeep ‘Bugs’ Out in Most Integrated Campaign
Creepy crawly bugs will scale building walls, appear on TV screens, emerge in video games and invade magazine pages as part of a Jeep campaign, which breaks today. At second glance, the creatures are really Jeep Wrangler vehicles that look like bugs from above when carrying sporting equipment on their roofs.
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PepsiCo Restructures, Names Compton CEO North America
PepsiCo has restructured its North American businesses and has named John Compton to the new post of CEO of North America, effective immediately.
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Nestea Chilled Awards 141 Worldwide AOR for Promotion
141 Worldwide has been named agency of record for all promotional work for the Nestea Chilled business.
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Agencies
American Eagle Outfitters Goes Primetime
American Eagle Outfitters is teaming up with The CW Network that puts the retailer’s new Aerie line of dorm wear and intimates in a starring role during episodes of Veronica Mars and Gilmore Girls.
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News Briefs
OLIVE GARDEN: is rolling out its annual…MYSPACE.COM: and Twentieth Century Fox have…ADIDAS: has been named by the..
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Email
Spamhaus to Blacklisted Marketer: Come and Get Us
The Spamhaus Project is thumbing its nose at an e-mail marketer who won a court judgment in Illinois of $11.7 million against the UK-based anti-spam blacklisting group.
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Agencies
Yahoo! Readies Multichannel Campaigns to Hook Users
Search engine and Internet portal Yahoo! will swap java for eyeballs this Friday.
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People in the News
Mobile media, technology and directory company InfoSpace has hired Geoff Stevens as vice president of product management for mobile media. Stevens, who will be based in Los Angeles, most recently served as Yahoo!’s general manager of local and mobile services.
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Agencies
How to Send an E-mail Newsletter Your Customers Will Love
The Internet is overflowing with poorly executed email marketing newsletters. Here’s advice on how to create a newsy marketing communication that people continue to open and actually read. We’ve all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over time.