Chief Marketer Staff

• Agencies

  Impulse Marketing Group Acquired

  Impulse Marketing Group, an online lead generation and affiliate marketing company focusing on the financial services sector, has been acquired by an undisclosed private buyer.

• Agencies

  Loose Cannon: Dance: 10; Looks: 3

  The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.

• Agencies

  Frigo Plays Nintendo on 8 Million Packs

  Frigo cheese is setting up a play date between kids and Mario.

• Private Label Gains Fans

  More consumers than ever are buying private-label packaged goods on a regular basis.

• TBA Hires VP-Sales for Events Division

  Experiential marketing agency TBA Global Events has named William Holmes vice president of sales for the strategic events division.

• Agencies

  Oxygen Taps Social Networking for Bad Girls Campaign

  The Oxygen Network is showing off its “bad” side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.

• News Brief

  COCA-COLA NORTH AMERICAN AND CARIBOU COFFEE: plan to launch a new line of

• Digital

  Are You a New-Media Marketing Maven?

  If you think it’s not easy keeping up with the fast-changing landscape of new media and the technologies that enable them, you’re right. A few years ago, no one had even heard of MySpace or YouTube

• Agencies

  BrandAnimation: Changing the Rules of Engagement

  Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?

• Agencies

  Customer Data: Protect Your Assets

  You don’t leave your front door or your car unlocked, do you? Of course not, because you want to protect your valuable assets. For marketers, customer data are among their most valuable assets.