Chief Marketer Staff
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Agencies
Papa John’s Pitches Superman DVD in 40 Million Direct Mail Pieces
Papa John’s is marking the debut of Superman Returns on DVD in a big way—a fully loaded pizza.
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Agencies
Holiday Shoppers Want Bargains, More Decorations: Study
Consumers are letting retailers know they want—and plan to wait for—big bargains.
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Comedy Central Taps Risafi to Expanded Marketing Post
Comedy Central has promoted Peter Risafi to the newly created postion of senior vice president, brand marketing/executive creative director.
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News Briefs
JOHNNIE WALKER: is out with a Home for the Holidays campaign under…IHOP CORP.: has named Children’s Miracle Network as…
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Agencies
Loose Cannon: Dance: 10; Looks: 3
Why do bad catalogs happen to good marketers?
The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.
But the innovative minds at Canada Post also had a bad idea: When designing the catalog, let the creative elements be downright ugly.
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Listline e-Newsletter 12/04/06
Belardi/Ostroy ALC LLC has assumed management of the Design Toscano
list. A total of 196,977 last-24-month buyers are available. -
Agencies
Chrysler Mails Rebate Offer to 3.4 Million Tire-Kickers
A new direct-mail effort from automaker Chrysler is targeting 3.4 million potential buyers with a $1,000 bonus cash incentive.
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Agencies
Sharper Image Sales Off in November
Sharper Image Corp. reported that November sales fell 27% compared to the same month last year.
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AOL Closes Another Call Center
AOL announced it will close a call center in Oklahoma City at the end of January, as part of its transitions from a business based on user subscriptions to one relying on advertising revenue.