Chief Marketer Staff
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Agencies
Blockbuster Incents Netflix Customers with Free Rentals
Blockbuster Inc. is luring users of rival online movie rental service Netflix with free movies
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Live from PMA Law Conference: Finding the Way in Pop Culture
Coca-Cola is about as well known and, arguably, as embedded in pop culture as a brand can get. It’s lengthy, integrated sponsorship deal with American Idol and the uncanny interest generated by online videos of a couple of guys mixing Mentos and Diet Coke have set the pace.
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Live from PMA Law Conference: Promotion is a Modern Business
Promotion is a contemporary industry and is more important than ever, playing a key role in integrated marketing along with traditional advertising and public relations
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Agencies
Hotel.com Spreads Message in Digital Campaign
Hotels.com has launched its first online viral campaign.
The viral component focuses on an online instant-win game at HotelGiveAway.com that can be forwarded to friends.
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Postal Reform Passes, Just under the Wire
After 11 years of effort, a postal reform bill won approval in a last-minute vote as Congress was packing up to adjourn on Saturday
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Agencies
Burger King Rolls Credit-Card Look-alikes
‘Tis the season of gift cards, and big name brands are rolling out new offerings just in time for the holidays.
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People in the News
Jeff Pomeroy promoted to senior director of public relations for New York City-based Turner Broadcasting Inc.’s Turner Sports unit.
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Agencies
McDonald’s Spruces Up Its Arch Card
McDonald’s is making its gift card a fashion statement.
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News Brief
SPRINT: has rolled out a new promotion tied to the…