Chief Marketer Staff
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Agencies
Pier One Losses Balloon
Pier 1 Imports Inc. posted a net loss of $72.7 million for the third quarter compared to a net loss of $7.1 million in the prior-year.
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Agencies
U.K. Mail, Online Sales Rise 2.9% in November
Non-store retailing in the U.K., which includes mail order and Internet sales, rose 2.9% in November, according to the British Office for National Statistics.
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Agencies
Canada Post Ordered to Deliver Direct Mail to Rural Addresses
The Canadian government is ordering Canada Post to protect rural mail delivery and maintain a fund that subsidizes postage for Canadian magazines, according to wire service reports.
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Agencies
Air Miles Names Leslie Middle East Marketing Manager
Air Miles, a U.K.-based loyalty program, has named Fiona Leslie regional marketing manager for the Middle East.
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New Products and Services
DirectView: a new data mining and modeling service that enables marketers to identify sales opportunities and cost-effectively grow revenue — Direct Impact LLCV, Austin, TX.
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Short Cuts
RedCats has opened a new distribution center in Blois France for its home furnishings products.
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Agencies
Dial Activates Apprentice Tie-In Via Sampling
The Dial Corp. is boosting its upcoming tie-in with The Apprentice with sampling efforts and other promotions around two new product launches.
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Agencies
Corona to Appear in Boxing Drama
Corona has gone Hollywood.
The beer brand is making an appearance in the upcoming film From Mexico with Love, a boxing drama. Corona signage will dress bar scenes and banners will be used in pivotal fights in the film.
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Consumers Happy, But Not Spendthrifts: Roper
Consumers are mostly happy and feel in control of their lives, but they’re still ambivalent about buying things
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News Brief
GSN: is out with a new online game for critics of O.J. Simpson.