Chief Marketer Staff, Author at Chief Marketer

Email

Revealed: Which E-mail Tests Work Best

If your e-mail marketing budget — or allocated staff time — is tighter than you’d like, how can you figure out which tests are worth conducting and which won’t move the needle?

Lost No More

(Promo) ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, thanks to muddled plots and constant reruns.

Agencies

PeTV: Doctors Foster and Smith Turns to Television to Promote Catalog

Doctors Foster and Smith is using DRTV to prospect for people who need that stuff. The Rhinelander, WI-based pet-supply cataloger has a revamped slate of 30- and 60-second spots set to roll out in January.

Agencies

What’s in Store: Dave’s Take on the Retail Pet Pound

CM Plus chatted recently with Dave Ratner, the “chief instigating officer” of Dave’s Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).

Agencies

Meow Mix: This Cat Companion Just Isn’t Feeling the Love

There are brands of food that we regularly buy, simply because (a) the cats like them, or (b) the vet suggested them. But despite all the times I’ve mailed or e-mailed in my contact information in the hopes of getting offers, coupons or whatever, nothing much ever came of it. Likewise for the brand of premium kitty litter we’ve used for over a decade.

Agencies

Wonderful Web Works: Animal Nonprofits Do Good Deeds On- and Offline

For many folks, tis the season to give to charitable causes. This month, we look at the Web sites of several well known animal nonprofits, to see what they’re doing online.

Agencies

Litters, We Get Litters: A Few Final Scratchings

Sixty-three percent of U.S. households — 69.1 million homes — own a pet, and 45% own more than one, according to a survey by the American Pet Products Manufacturers Association.

News Brief

NIKE: is marking the 25th anniversary of the Air Force 1 performance basketball shoe with a new incarnation of the Air Force 25.

Agencies

NearbyNow Puts the Mall on Your Mobile Phone

Five days before Christmas, and chances are your local shopping center looks like the Battle of Verdun, only with less parking. What would you give to be able to find out, without setting foot in that seething mass of frazzled parents, crying kids and overworked sales clerks, whether that set of barbells your Aunt Fanny had her eye on was available, and maybe even on sale? NearbyNow wants to give you that chance to search products at your local mall in comfort.

Digital

Naymz Accentuates the Positive on Search Engines

One of the most interesting things about search is the way mash-ups, start-ups and third-party developments can flip back and forth over the fence separating consumer uses from business or marketing uses. Projects that get their start as useful tools for one group can very quickly be adapted to be useful for anyone promoting a product or service on the Web. Case in point: a spate of services that have grown up in the last year to improve and safeguard personal reputations on the Web.