Chief Marketer Staff

• Agencies

  Meet the Broker: Teri Bobbitt

  Today we meet Teri Bobbitt, vice president of brokerage services at Direct Partner Solutions Inc., a direct marketing agency in Alpharetta, GA. Previously, Bobbitt worked for Paradigm Direct Marketing and Response Media Products Inc.

• Listline e-Newsletter 12/21/06

  Millard Group Inc. has been appointed to serve as list manager by For
  Counsel Inc. This cataloger has 26,000 last-12-month buyers.

• Agencies

  Postal Problems Remain Even With Newly Signed Law

  Even with President Bush’s signing of the Postal Accountability and Enhancement Act, many issues remain about how well the U.S. Postal Service will be able to operate.

• Agencies

  Publicis to Acquire Digitas for $1.3 Billion

  Publicis Groupe will acquire Digitas Inc. for $1.3 billion.

• Agencies

  R.R. Donnelley Acquires Perry Judd’s

  R.R. Donnelley & Sons Co, will acquire Perry Judd’s Holdings Inc., a catalog and magazine printer, for $176 million.

• Agencies

  Telemarketers Sentenced to Federal Prison in Card Scheme

  The co-owners and seven office managers of telemarketing firm Gecko Communications Inc. have been sentenced to federal prison for defrauding 83,000 consumers of $15.7 million in a fraudulent credit-card scheme, law enforcement officials announced earlier this week.

• Digital

  Short Cuts

  Lego Brand Retail Inc. has chosen PFSweb to provide order fulfillment of its online store, www.shop.lego.com, and its Shop at Home catalog in North America.

• “Truth” Infects Social Networking Sites

  Anti-tobacco marketers are hoping that “truth” will make friends on a handful of social networking sites.

• Few E-mailers Truly Personalize Yet: Study

  (Magilla Marketing)—Fewer than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.

• Running Sponsorships Reach $68MM: IEG

  Race sponsorships are picking up speed.
  Marketers have spent $68 million this year to sponsor running events including marathons, 10Ks and triathlons, according to sponsorship consultancy IEG Group.