Chief Marketer Staff
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Digital
Online Search About Package Goods Growing, Says Survey
Consumers are increasing their search for consumer package goods online, according to a new survey by ICrossing.
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Agencies
Canadian Online Sales to Reach $8.3 Billion
Canadian online sales are expected to reach $8.3 billion this year, a 25% gain over last year and next year, that number will reach 26.3%, according to EMarketer.
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Agencies
Openfirst Names Terkel VP of Manufacturing
Openfirst, a direct mail services company, has named Don Terkel vice president of manufacturing.
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Digital
Seventh Generation Names Elenz Sales Vice President
Seventh Generation, an online marketer of environmentally responsible products, has named Carter Elenz vice president of sales.
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Digital
Short Cuts
PCMall Inc. will begin carrying Netmon Inc.’s line of products on its pcmall.com. pcmallgov.com and onsale.com Web sites.
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Publicis Buys Digitas for $1.3 Billion
Publicis Groupe will take a giant step into digital marketing when it buys Digitas Inc. for $1.3 billion.
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Agencies
Haagen-Dazs Floats Flavor Contest
Haagen-Dazs and Gourmet Magazine are looking for a few good recipes.
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Agencies
ABC Drops Wallets, Cash for Knights Premiere
ABC usually is going to great lengths to promote its latest comedy Knights of Prosperity: It’s dropping wallets.
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News Brief
WORLD WRESTLING FEDERATION: has a signed new agreements with international companies to air mobile content of its programming.
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Postal Problems Remain Even With Newly Signed Law
(Direct Newsline)—Even with President Bush’s signing of the Postal Accountability and Enhancement Act, many issues remains about how well the U.S. Postal Service will be able to operate