Chief Marketer Staff, Author at Chief Marketer

Christmas ITunes Visits Soar 413%: Hitwise

Visits to online music site ITunes.com skyrocketed 413% on Christmas Day 2006, compared to Dec. 25, 2005, according to Hitwise.

American Target Advertising Names Patten President/CEO

American Target Advertising, Inc. has named Kathleen Patten president and chief executive officer.

Agencies

DM Drives Discount Offers: Survey

Of American consumers who have done research and decided to purchase via the Internet, 64% would consider purchasing a comparable brand if they received a direct response offer of a 15% discount for the comparable brand, the survey continued.

Specialists Names Heaney VP of List Brokerage

Specialists Marketing Services Inc. has named Michael Heaney vice president of its list brokerage division.

Intuit Taps Think Partnership

Intuit Inc. had chosen Think Partnership’s KowaBunga MyAffiliateProgram to manage its Quicken and QuickBooks affiliate marketing functions.

Fathead Hires PFSweb

Fathead, LLC, a marketer of sports-related vinyl wall graphics, has selected PFSweb, Inc. to provide order fulfillment, inventory management, distribution, returns processing and customer care services.

Digital

Short Cuts

BabyUniverse Inc., an online marketer of baby and toddler goods, has launched BabyTV.com; an Internet broadcast channel and community for new and expectant parents.

Agencies