Chief Marketer Staff
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Agencies
Same Here, Same There
A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.
Is the experience seamless? It should be.
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Agencies
Lounging Around
American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges
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Agencies
AAA Targets Teens
AAA Insider, one of AAA Southern New England’s newest member programs, is also one of its most effective. A year in, free-to-paid memberships are converting at nearly 95%, compared with the club’s general renewal rate of around 89%.
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Agencies
Vacation Planning
Long before travelers pull their suitcases down from the top shelf, RCI Global Vacation Network has begun modeling where they will go. Not on an individual
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Agencies
Custom Wild Mail Drives Store Traffic
Upscale health food chain Wild Oats is using dynamic content in its national e-mail newsletter to boost attendance at events in local stores, and the program reportedly is working like gangbusters.
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Agencies
The Close Makes the Man
These are the new leads. These are the Glengarry leads. And to you, they’re gold. And you don’t get them. Because to give them to you is just throwing
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Agencies
The RED Brigade
U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to
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Agencies
Sunny Days for Sale
Maura Regan not only knows how to sell Sesame Street, she knows how not to sell it. Regan, Sesame Workshop’s vice president and general manager of global
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Agencies
Some Really Stupid PR Tricks
Why are direct marketing firms so often so bad at press relations? No one is saying every DMer must have a PR rep, but if a professional communicator is part of a company’s marketing, is it too much to ask that they be at least competent?